HR Tech/ SaaS
Videebop is a budget-friendly video interview platform designed for small businesses. It allows recruiters to send interview questions to candidates who respond by recording videos.
When I joined the project, the product had a working MVP—but usability issues, unclear language, and an amibigious interface were hurting both trust and adoption. My goal was to rebuild the experience around clarity, confidence, and simplicity—without adding complexity.
At first glance, Videebop looked clean. The design was minimal, and the interface appeared straightforward. But when I watched users try to use it, something different emerged.
Recruiters often misunderstood key actions—what did “Close Job” really mean? Why wasn’t “Live” turning off the posting? Some even abandoned the flow midway, unsure if they had sent the interview link.
Meanwhile, candidates only saw the three interview questions once, right before recording. This forced them to write the questions down or try to memorize them—leading to stressful pauses or abandoned sessions.
Since the product was still pre-launch, we didn’t have analytics. So I relied on three research methods to uncover the issues:
Watching real users try to complete tasks in live walkthroughs
Conducting a heuristic UX audit using Nielsen’s 10 principles
Gathering internal input from product, customer support, and QA
One issue I uncovered early on was that many users—even recruiters—landed on the homepage and still weren’t sure what the product actually did. The original marketing page was clean, minimal, and brand-forward, but it lacked concrete cues about what users could do here, or who it was for.
I set a clear goal:
In the first five seconds, a visitor should know: Is this for me? What does it do? Where do I start?
To get there, I restructured the homepage around decision-making, not decoration. This included:
Rewriting the value proposition to emphasize what made Videebop useful—“fast, affordable, first-round video screening for small teams”
Adding visual examples and social proof—like a sample candidate reply or testimonials from beta users—to build trust and relatability
For candidates, the most urgent problem was that all three questions were shown just once. This made the act of recording feel high-pressure—even punitive. I restructured the recording experience into a one-question-at-a-time flow, where each question was:
Shown at the moment of response
Kept visible throughout recording
Introduced with a countdown to let users breathe
This change alone dramatically lowered friction. In early tests, candidates no longer paused awkwardly or hesitated mid-sentence.
The recruiter dashboard had been designed for desktop, using a horizontal table to display candidates and job info. This structure completely broke down on mobile: names were cut off, buttons were hard to tap, and horizontal scrolling made the experience unusable.
Instead of cramming everything into the same structure, I redesigned the mobile view around vertical cards—each one containing just enough information to make a decision or take an action. Primary actions like “View Response” or “Archive” were pulled out and placed within thumb reach.
This shift didn’t just make the layout usable—it made the experience feel mobile-native, even though the data and tasks remained the same.
Rather than trying to say everything at once, the new homepage made a clear promise, showed who it was for, and helped people get started—without needing to explore or guess.
